Fallie Cosmetics

Branding, Packaging Design & Print
Role: Head Graphic Designer, Package Designer, Digital Marketing
Tools: Figma, Illustrator, Photoshop
Deliverables: Branding/Logo Design, Package Design, Marketing Assets, Branded Merchandise
Project Overview
Fallie Cosmetics is a black-owned beauty brand, that produces makeup, natural hair, and body care products made from organic ingredients. The brand needed a cohesive visual identity and packaging system that would capture its unique personality, while appealing to a modern audience in a competitive beauty market.
The Challenge
Fallie Cosmetics needed a recognizable brand identity that conveyed authenticity, elegance, and trust, along with versatile packaging designs that stood out on shelves and remained consistent across print and marketing collateral to support sales campaigns and product sales.
Process
1. Research & Moodboards
2. Logo & Concept Development
3. Packaging Templates
4. Mockups & Refinement
5. Final Print Production
Close-up of a person with light skin and blond hair posing with hands framing their face, overlaid with Fallie Cosmetics logo.
Set of black-capped makeup items including a liquid eyeliner pen, pink lip gloss, and two black mascara tubes against a white circular background.
Close-up of a woman with bronze eyeshadow and nude lipstick posing with her hands near her face, overlaid with bold white text saying 'WHO IS FALLIE?' inside a phone screen graphic.
Brand presentation with a heart symbol representing inclusivity and self-love, color codes #000000, #212121, #43291B, #9F8883, and typography for Fallie Cosmetics logo in bold and versatile font.
The Solution
I executed a full brand refresh, creating a cohesive visual identity and packaging system that streamlined design consistency. I managed the production of 2,000+ print and digital assets, optimized internal workflows to meet launch deadlines, and directed photoshoots to ensure visuals aligned with the brand voice.
Skills
Branding – Creating a versatile and memorable identity system.
Packaging Design – Designing functional, aesthetic, and print-ready packaging across multiple products.
Print Design – Mastery in preparing files for production and ensuring consistency.
Collaboration – Coordinating with cross-functional teams (photographers, marketers, printers).
Strategic Thinking – Designing for both visual appeal and business impact.
Three social media post mockups: left shows Fallie Cosmetics makeup, headwrap, and training promo with five women; center features Fallie Cosmetics mascara and lip gloss displayed on geometric stands inside a smartphone; right displays a Fallie Cosmetics business card on a beige fabric background.
Colorful abstract floral pattern with a translucent circle overlay containing the text 'THE BRAND'S VOICE'.
Design brief for customized makeup packaging showing a black cursive logo reading 'Fallie,' a black and white floral pattern sketch, and a colorful floral pattern with red, yellow, blue, green, and purple elements.
Two lipstick package templates for FALLIE Cosmetics: one black and one white, both featuring colorful floral accents, product info, and cruelty-free, vegan icons.
Red Fallie lip gloss in a clear tube with black cap on a wooden pedestal with green leaves, alongside boxed Fallie luxury lip glosses and black Fallie-branded makeup brushes on a marble surface.
Colorful eyelash packaging design template and photographs of finished lash products labeled 'Stunner' with floral and abstract patterns.
Fallie's Brand Extension for natural hair and body products with a brief about custom packaging using an original oil painting by an owner, alongside a colorful abstract painting.
Black bottle of Fallie Hair Oil with peppermint and tea tree essential oils, displayed over a colorful textured box and green leaves, against a bright blue circular background.
Three hair and body product containers: a hair butter jar with mango butter label, a peppermint & tea tree essential oils hair oil bottle, and a chébè hair oil bottle with karkar & castor oils, displayed with abstract design packaging.
Three hair care products displayed on pastel-colored pedestals: Fallie Chadian Traditional Chébé Powder, Hair Butter with Mango Butter, and Hair Oil with Peppermint & Tea Tree Essential Oils.
Three bottles of Fallie Hair Oil with peppermint and tea tree essential oils on a decorative surface, and two jars of Fallie Mango Hair Butter with jojoba and castor oils nearby.
Bottle of Fallie hair oil with peppermint and tea tree essential oils surrounded by colorful pastel blue, yellow, and pink boxes.
Fallie brand hair care products including peppermint and tea tree hair oil, mango butter hair butter, and chébé length retention hair oil displayed on blue geometric shapes.
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