Sweet Sips

Brand Identity Design
Role: Graphic Designer
Tools: Figma, Illustrator, Photoshop
Deliverables: Branding/Logo Design, Packaging Mockups, Menu Design, and Marketing Assets
Project Overview
Sweet Sips, a mobile beverage bar, needed a playful yet professional brand identity that would stand out in a competitive food and beverage market. The goal was to create a logo and visual system that conveyed freshness, fun, and indulgence while maintaining versatility across packaging, menus, and promotional materials.
The Challenge
The challenge was to build a brand identity that communicated fun, flavor, and creativity, while ensuring the logo adapted across cups, menus, social media, and merchandise. We also needed to develop a colorful, eye-catching design system that resonated with a wide customer base and create packaging and menu elements that made the brand instantly recognizable.
Tall clear glass with pink drink and ice in front of a yellow background and stylized Sweet Sips logo with red and pink shapes.

The Brand

Hand holding a colorful takeaway cup with the Sweet Sips mobile beverage bar logo on a yellow background.
Diagram labeling parts of the Sweet Sips logo and related icons, highlighting elements as Liquid Droplet, Tipped Glass, and Sweet.
Text describing the Sweet Sips logo composition and typography, highlighting playful typography with liquid drops and customized bold sans-serif typeface.
Colorful abstract patterned notebook, white pen, round maroon container, and white and black cards with Sweet Sips logo on orange background.
Four Sweet Sips beverage bottles in red, green, pink, and orange colors, each with corresponding fruits: cherries, green apples, strawberries, and oranges.
Brand Identity System
Logo: Combines playful forms with liquid drops and candy shapes.
‍Colors: Bold gradients and vibrant tones create instant visibility and brand recall.
‍Typography: Clean, bold, and modern fonts with expressive handwritten accents.
‍Pattern: A bold, fluid pattern inspired by the fun, vibrant energy of Sweet Sips—designed to make the brand instantly recognizable and full of personality.
‍Graphic Elements: Sweet wrappers and juice droplets to extend the brand language.
Results & Impact
Delivered a cohesive and recognizable brand identity that positioned Sweet Sips as a fun, vibrant, and modern beverage company. Increased brand recognition through bold, playful packaging and menus. Created a scalable identity system ready for digital, print, and merchandise use.
The Solution
I crafted a playful and vibrant visual identity system centered around a bold logotype, candy-inspired iconography, dynamic pattern and a lively color palette. The typography, visual elements, and color choices were deliberately selected to communicate joy and indulgence, while maintaining professional consistency.
The Process
1. Research & Discovery
2. Concept Development
3. Logo & System Design
4. Applications & Mockups
5. Refinement & Delivery
Hand holding a colorful takeaway cup with the Sweet Sips mobile beverage bar logo on a yellow background.
Diagram labeling parts of the Sweet Sips logo and related icons, highlighting elements as Liquid Droplet, Tipped Glass, and Sweet.
Text describing the Sweet Sips logo composition and typography, highlighting playful typography with liquid drops and customized bold sans-serif typeface.
Colorful abstract patterned notebook, white pen, round maroon container, and white and black cards with Sweet Sips logo on orange background.
Two bottles of Sweet Sips juice, one green with a wooden cap surrounded by lemon and kiwi slices, and one yellow on a wooden block next to a whole pineapple and lemon halves.

Selected Client Work

Here is a curated look at corporate branding projects where I collaborated with businesses to clarify their visual identity and strengthen their presence across digital and print. From developing scalable logos to complete cohesive branding assets, each project reflects a tailored approach to communicating a company’s mission and personality. My role includes refining their visual language that helps them connect with their audience more confidently. 

Two cards on a wood slice with dried flowers; one orange card with vertical text 'MUSIC' and one white card showing Kamvada School of the Arts logo featuring a guitar.White Blue Roses Nigeria packaging with white flowers and yellow snack sticks inside against a blue background.Two sandwiches with lettuce on a wooden board, an orange juice with lime slice, half an orange, a yellow mustard bottle, and Andyar's business card and menu on a gray surface with a striped cloth.Branding materials including cards, envelope, and a round sticker featuring a modern DESIGN DAZ logo with a yellow and black color scheme.Two business cards on a green surface, one white and one black, both displaying the GRIN BORDER logo with a black and orange rectangular design.
Multiple round containers with clear lids displaying colorful vegetables arranged around a central label that reads 'Ponmo Savor' with a rolled meat graphic.Round black-framed sign on a gray building wall with text 'BLUE ROSES NIGERIA' and a small blue heart over the letter O.Two business cards for Urban Shakara, one white with colorful logo and text, one black with white logo and text, both showing tagline '...a lil fancy to Style don't hurt'.A container filled with yellow buttered popcorn labeled 'U-Turn Popcorn' with a few popcorn pieces on the white surface nearby.Two modern smartphones with one displaying a red screen featuring the white GrinBorder logo.
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